Music Video Startup Vevo Is Seeing Tens Of Million In Revenue: "Vevo CEO Rio Caraeff took the stage today at TechCrunch Disrupt to talk about how Vevo, like a Hulu for music launched in December 2009, is now the third largest source for video on the web. Vevo, whose core philosophy is that the Internet is about choice, now receives 49 million unique video viewers a month, with 500 million views in the US and 1.4 billion around the world.
A partnership between Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media company, Vevo allows users to create personal music video playlists from over 30,000 videos and 8,00 artists through a syndication deal with YouTube. The company is an attempt to extract value from music video content specifically, as bands are increasingly made or broken online. Vevo is focused on two goals; bring meaningful revenue but to the rights owners and delivering a large audience."
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