With Twitter continuing to experiment with a variety of business models, at least one format appears to be attracting meaningful revenue: promoted tweets and trending topics.
According to a report in The Wall Street Journal, advertisers are spending “upwards of $100,000” on the ads, which are still in testing with only a handful of partners (more than 30 “big name brands” per the WSJ’s report).
As for the results, there are a couple reasons for Twitter
to be optimistic. For one, about 5% of those who see promoted tweets interact with them (i.e. – click a link, retweet or reply). Also, 80% of brands that have purchased ads have gone on to do so again.
to be optimistic. For one, about 5% of those who see promoted tweets interact with them (i.e. – click a link, retweet or reply). Also, 80% of brands that have purchased ads have gone on to do so again.
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